On January 24th Apple Computer will introduce Macintosh

Let's say you want to create a new revolutionary personal mobile device that competes with the iPod. How would you do that? Most likely, your first impulse will be to base your design on the curren iPod knowing upfront that it does work (you've already seen it working). But how would that measure against the original one? My bet is that it won't get that far... your customers will realize that your design is just a copy. Apple did not create an MP3 player to compete with Sony's Walkman; it created a new category!! Was it risky? Yes. Was it worth it? You tell me!!